Black Fridaybanner versions
Black Friday Sale with a bonus (free lab diamond earrings on $500+) that ends Nov 11. Each version is shown on live rarecarat.com pages (homepage, search, PDP), captured Oct 28 2026, with the animated banners placed in the real slots.
From #sale-planning, Oct 28
Agreed- Black Friday is the hero; the 45% comes from a ~1% price drop (Nikunj)
- “Our biggest sale of the year” works; “Year” over “Ever”
- Don’t say “sale ends” if it’s the bonus that ends
- Homepage hero stays the ring
- “Early” risks deferral; Chris switched to “bonus”
- “N days left” beats clever countdowns
Still open- One bonus or two (earrings + necklace)?
- Dated bonus vs “limited stock” (Julien: limited stock hasn’t worked)
- Unlock hurdle / sign-up guard (Justin, Julien)
- Anti-deferral: extended returns stay; price protection tested negative
- Bracelet as bonus #2 (from Nov 3) vs earrings + necklace in BF week
- One sitewide BF A/B test, not a test per placement